28 Apr How to Utilise a Cake Display Refrigerator to Boost Bakery Profits
UK and European residents love baked treats. Almost half of young residents and those 34 and older buy baked goods daily. Many are also willing to queue up to indulge in their favourite comfort food.
Will they do the same for your baked goods? Taste will be the determining factor. However, an impressive presentation will entice them to try.
A cake display refrigerator can help you stand out among the thousands of bakeries in the UK. Here are a few ways the right food display can maximise your profits.
Product Placement and Marketing
Senses can influence purchase behaviour. The smell of freshly baked goods can spark memories for some consumers. However, seeing a well-presented assortment of goods in a bakery display can trigger an impulse purchase.
Strategically placing your baked goods can encourage passersby to enter your store. Appealing to their sense of sight brings them one step closer to purchasing an item. Once they enter, their sense of smell takes over.
Serve over counters allow them to see your assortment of treats even while they wait to be served. These attractive displays and signage help to ensure they won’t leave without a purchase.
Promotions and Seasonal Themes
Cost is still a major consideration for consumers, especially when purchasing items considered ‘luxuries’. Their bakery indulgence may fall into this category. Promotions can help them reconsider.
Use your cake refrigerator display to create an attractive seasonal theme your customers can’t resist.
Enhancing the Customer Experience
A great display is only a part of a customer’s experience. Cleanliness, organisation and interaction with staff are also important. A cake display refrigerator allows your customers to see every detail of the items you sell.
You’ll want to ensure your displays are clean and reflect optimal levels of food hygiene. Your staff should also be able to provide details of your products including ingredients, freshness and taste.
These elements work together to provide a great customer experience. In addition to coming back daily, your customers will also give great reviews to others about your products.
Freshness Every Time
Baked goods can provide comfort, memories and ultimately satisfaction. Once customers find an item that provides this, they expect it will be consistent, regardless of when they buy it.
Taste and freshness are also a top consideration for UK consumers. Your goods should meet and even exceed customer expectations with every purchase. A display fridge provides food storage at the best possible temperature and humidity levels ensuring your baked goods remain fresh.
Maximising Your Profits With a Cake Display Refrigerator
Great quality and amazing service are key to a bakery’s success. A cake display refrigerator can assist with the latter while ensuring the former. It influences a customer’s first impression as they assess your display of baked goods.
It is perfect for showcasing your treats. However, it also ensures the consistent quality of your goods. When you purchase one, it should meet these criteria.
Capitol Refrigeration’s product do. We have an impressive line of cost-effective equipment for commercial and industrial refrigeration. You’ll also benefit from our prompt and efficient after-sales service. We’re ready to help make your bakery a success.
Contact us today.
