14 Jul Finding the Perfect Drinks Display Fridge to Drive Sales
Most UK shoppers have adjusted their shopping habits due to the cost of living. However, for some, it’s hard to resist impulse purchases. Twenty-five per cent of shoppers will purchase drinks on impulse.
A drinks display fridge, can entice them and increase your beverage sales. A beverage display is the ideal platform to showcase your drinks selection. It’s also convenient and reminds shoppers how thirsty they are when strategically placed.
This article explores the key features of an effective display fridge. It also discusses the importance of strategic placement customization and branding opportunities.
Understanding Customer Behaviour
Over half of UK shoppers are most likely to impulse buy while in-store. Effective visual merchandising can improve the desirability of products. It directly influences a customer’s buying behaviour.
Well-stocked, visually appealing glass door fridges can boost sales. You can showcase your beverage selection to increase interest and sales.
Key Features of an Effective Display Fridge
A commercial fridge used to display goods should be aesthetically pleasing. However, it also needs to function efficiently to keep beverages cold. It should have the following key features for optimal effectiveness.
Design and Aesthetics
Your display fridge design should go beyond functionality. It should also be inviting and well-suited to your store theme or café design.
Using appropriate lighting and colours enhances the display’s design. It also adds to the store’s ambience, attracting customers.
Temperature Control and Efficiency
A display fridge places cold beverages within easy reach. Temperature control and efficiency are important to maintaining this. Energy-efficient display fridges minimize environmental impact by consuming less electricity and reducing operational costs.
Size and Capacity Considerations
Drinks display fridges can be a challenging addition when there are space constraints. However, many refrigeration companies offer creative solutions for smaller establishments. They will design a customised layout to suit your unique needs.
Strategic Placement of Your Drinks Display Fridge
The right display fridge features ensure the perfect beverage presentation. Its strategic placement provides maximum visibility.
Keep the fridge well-stocked and visually appealing. Highlight products with special offers and place them within sight of customers.
Customization and Branding Opportunities
When customizing your display fridge, consider branding for greater impact. Branding makes your display easily recognizable and memorable.
It also helps maintain a consistent, professional look. This can help enhance your store’s design layout and theme.
Unique designs can also increase brand identity. This builds trust, familiarity and loyalty and attracts customers. On average, UK consumers are likely to spend 44% more on trusted brands.
An Informed Choice That Will Drive Sales
Drinks are one of the top impulse purchase categories in the UK. A drinks display fridge may be the key to increasing your beverage sales.
However, it’s important to select a display with the right features. These should include an appealing design, appropriate size and effective temperature control.
Customizing your display ensures it fits well and adds to your store’s appeal. This can be further enhanced with branding that stands out.
Capital Refrigeration can help you find a creative refrigeration solution that suits your needs. We have over 100 years of experience in commercial retail refrigeration, food service equipment and engineering services. We offer a comprehensive service that includes custom shop fitting.
Contact us today to get started on your customized drinks display fridge to boost sales!
